The hospitality industry is sensitive to both tourism and consumer sentiment/confidence, which makes planning, operational efficiency and having a good grasp on labour and food/beverage costs essential to creating a long lasting, profitable business.

Our Services

How William Advisory Group Can Transform Your Hospitality Business

At William Advisory Group, we serve small and medium-sized enterprises which are both privately owned and ASX-listed. Our incredibly talented team of accomplished management consultants is based in Pyrmont, NSW.

  • Understand and adapt to technological change and implement unique pricing strategies to stimulate the domestic market
  • We can help you tackle the ongoing challenges of staff training and retention, and issues like penalty rate structures
  • Drive revenue and more profitability

Leading Financial Tools And Consulting Services For Hospitality Businesses

Companies are made up of people. And when those people have the right tools, they can turn their business dreams into reality.


For startup and small businesses

Our live online vCFO dashboard integrates seamlessly with your existing systems to give you clear, actionable information about your finances. vCFO allows you to take control of your business finances to make decisions quickly and decisively. Our advisors not only set everything up for you, but analyse this data and provide tailored profit-boosting recommendations each month in a language you can understand, starting at $275/m.

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Outsourced CFO

For medium to large businesses

Our experts work directly with you to identify ways you can generate more revenue, improve processes and eliminate inefficiencies. If you want someone who can forecast and future-proof the financial health of your business, find ways to add free cash flow and dig into the specifics of your business model to improve your bottom line, you want an Outsourced CFO.

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Trusted by Multi-Million Dollar Companies

From local businesses to enterprise companies, our clients consistently rate us 5 stars for helping make them more lean & profitable.

Bora KenderFounder, Salespond

William Advisory Group has provided SalesPond with both Financial & Strategic advice that has been invaluable to our success

Sam EbeidDirector, EA & Associates

I refer all my clients, friends and family to William Advisory Group. I never realised how much I needed their services until I hired them. I am extremely thankful to William Advisory, I doubt we could have achieved as much as we did without them.

Joshua HardyDijo Constructions

Teamwork divides the tasks and multiplies the success! Our best investment to date, Outsourced CFO by William Advisory

Paul DardaganBounce Rehab

The team at William Advisory Group have been very helpful in improving our business strategy and processes. Jake and his team have helped my company (bounceREHAB) to develop a strong strategic model and I have no doubt they will continue to add value to us in the future. I highly recommend Jake to anyone.

David FenessyBilt Beta Constructions

William Advisory has provided our business with exceptional service, delivering outstanding results on any task for which engaged. WA genuinely care about their client, and go above and beyond to provide guidance and spearhead strategies where required. I will absolutely use again in the future.

Dina SaadSix Degrees

William Advisory Group have been great to work with, they’ve helped us reorganise and streamline our finance structure and processes. I would definitely recommend that other businesses utilise their outsource CFO services. They were honest and added real value to our bottom line.