William Advisory Group - Outsourced CFO
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Allowing businesses to access expert financial assistance at an affordable price

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Using cash flow methods to optimise product pricing, staffing levels, margins and supplier arrangements to ensure they deliver the best cash flow outcome.

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“William Advisory Group have streamlined our staffing levels, added 20% free cash flow to the business and improved our net profit from 15% to 25%, in under 3 months. I highly recommend their services and will continue to utilise them” – Bora Kender, CEO Salespond

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William Advisory Group

William Advisory Group is a boutique management consulting firm that serves Small and Medium-sized Enterprises both privately owned and ASX-listed.

Our team, located in Pyrmont, NSW are a group of accomplished management consultants. We help business owners and managers identify the fundamental value drivers in their business and facilitate implementing performance improvements, which are both tangible and achievable.

Using an outsourced CFO is important and intelligent business decision.

An outsourced CFO is an independent financial expert who is focused on providing you with tailored advice that will drive your business growth. They are a strategic financial resource which allows your business to access a wealth of financial experience without the excessive cost of hiring a full-time salaried CFO or financial advisor.

William Advisory Group provides a fixed fee

A business health check is ideal to identify areas of a business which can be improved to increase profitability. We advise a regular health check to ensure your business is keeping on track. The William Advisory health check is completed on site so we can see firsthand your processes and procedures.

There are numerous strategies businesses can use to determine the best price point for their products and services

Many factors affect the success of a business, but pricing strategy is one of the most crucial to get right. Determining the price point to set for your products and services involves considering a range of variables, such as production and distribution costs, your competition, your customer base and its demographics, and your positioning in the mind of the consumer.

Have you considered Business Performance Consulting to identify your high cost areas?

Our Business Performance Consulting service can help you steer the business in a more lucrative direction, leaving you free to focus on running the business. We specialise in business performance improvement which unlocks overlooked potential to maximise profit.

Turnaround management is a process that uses analysis and planning to identify and rectify declining market performance.

Broad experience across a multiple of sectors and industries enables our Turnaround Managers to make critical decisions quickly and set the company back on a path to recovery. If your business has noticed a decline in performance or an inability to thrive, consider an objective, third party turnaround manager to quickly isolate the problem and offer alternative processes to compensate. The turnaround manager can stay as long as they are needed to initiate the turnaround.

Our Results

William Consulting Group are engaged as Management Consultants in numerous industries and have produced enviable results for many businesses. Each business is different and the problems vary with each engagement.

Working within the business, we prepared a sale and exit strategy which produced a 60% improvement in their net gain/benefit by identifying loss making activity. Working with the Directors, we implemented the exit strategy and restructure a $300,000 liability.


Unlocked monthly free cash-flow by 25%. Streamlined current organisational structure leading to a reduction in FTE headcount by 2. Reduce statutory costs by $100,000 per year and improved EBIT by 200% year on year.

Waste Management

Reviewed recurring expenditure items and successfully negotiated more favorable trading terms resulting in a bottom line improvement of over $1.3m. Prepared and implement strategic and operational plans which provided the business with a path to success.

IT Solutions

Streamlined staffing requirements, offshore admin costs, reduced taxable outcome and added 20% free cash flow to the business.

Working inside this fast-growing business, we collaborated with the management team and external accountants to streamline staffing requirements, offshore administration costs, reduce taxable outcome and added 20% free cash-flow to the business. Further, we have implemented strategic growth plans and budgets, improve staff productivity and increased profit by more than 60% in 3 months.


Successfully re-engineered strategic plan for one their flagship events (historically loss-making) to make their first profit (over 5 events). 360 review of high cost travel area resulting in a 30% ($500,000) reduction in travel expenses.

The William Group Advisory Team

At William Advisory Group we draw from the knowledge of our consultants with over 50 years experience providing advice to businesses from a range of different industries. Our consultants are highly qualified and have gained their experience from being actively involved in the day to day running of businesses.

We have consultants who have in depth knowledge and experience in the operations of industries including

Most importantly, we understand business, its key drivers and the opportunities and threats that the changing market provides.

Our record shows that this knowledge is transferable across multiple industries and businesses.

Why William Advisory Group?

  • We all start our business because we knew we could provide something better, different or more effective than what was currently offered in the market.
  • We are all experts in our chosen field. William Advisory Group are experts in getting the best results from your business.
  • We will work collaboratively with you to identify problem areas, resolve issues and improve performance.
  • By optimising processes, increasing margins, revitalising cash flow and maximising profits, we help our clients make lasting improvements to their business and achieve their goals.