Author: Louise Birkens

Pricing Strategy Essentials

Pricing strategy essentials – Finding the balance between pricing for profit while remaining competitive. Poor pricing strategies can damage performance and bottom line. Not only do many businesses have the opportunity to increase their profits simply by adjusting their pricing strategy, but poor pricing strategies can actually damage a business’s opportunity for a prosperous future. […]

How to Succeed at Winning Government Grants and Tenders

The Australian Government earmarks billions of dollars in funding each year in the form of grants and incentives to help companies start up, nurture and scale their business.  Australian governmental support for entrepreneurs is regarded as world-class and not surprisingly there is fierce competition for the funding. Funding organisations receive many more applications than they […]

9 Reasons why Outsourcing CFO Function in a Business makes Sense

At a certain point in a business’s growth, hiring a Chief Financial Officer is needed to maintain or reinvigorate the company’s financial direction. However, start-ups, small and medium companies can find the financial outlay prohibitive. A highly experienced, commercially astute CFO earns upwards of $200,000 annually. Significant savings can be made by hiring an outsourced […]

Australian Pricing Strategy

How do you ensure you stand out in a crowded market and maximise your business’s profitability? The answer is choosing the most effective pricing strategy for your particular business to ensure it remains competitive. Premium pricing Premium pricing necessitates that customers are encouraged to view products as being worth the higher price by creating a […]

How to Standardise Your Business Processes

For a business to thrive, it has to have structure in place. Think of processes as a map to help you navigate uncharted areas. It aids you in reaching your goals, which for a business represents sustainability and growth. While it sounds simple enough, standardising processes might be trickier than one could think. How exactly […]

Dad and Partner Pay in Australia: What You Need to Know

Having a family is one of the most precious things you could ever have. So when a new member comes, you have to free up time and be there to greet the baby – and that includes taking time off work. For businesses, this can disrupt a few things but if you are prepared you […]

Why You Need a Business Plan

Imagine yourself starting a new venture without an ending or a goal in mind. This can lead to mindless wandering, doubling up and in some cases wasting time. This scenario can be applicable to business as well, which is why a business plan is important at all stages of the business life cycle. A business […]

The Difference Between a Business Coach and an Advisor

When you run a business, you need to have clear vision and goals. Go in blind and you’re most likely done even before you get a comfortable stride. If you need help it’s good to know the difference between a business coach and an advisor. You need people with experience to back you up and […]

What Does an Accounting Consultant Do?

Many business owners realise the importance of monitoring cash flow. After all, it is what keeps the company running and the lights on. And that’s why smart business people hire people who will help us do exactly that. But with the range of options to choose from it’s often confusing to know which professional is […]

Formalising Business Procedures: Why It’s Important

For some people, the greatest challenge running a business is actually starting one. With the many naysayers out there, it takes a great deal of courage and bravery to power through them. And when you’ve finally proven yourself and set aside your doubts, you feel like a million bucks! While that is a difficult part, […]

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